The membership behind your book

A book on a shelf wins nothing.
The Circle makes it pay...

Your book is only the first piece. The Authority Circle is where the other two live: the machine that turns your book into a steady stream of qualified meetings, and the skill to close those meetings into high-value clients. We build it, we keep it running, and we coach you every step.

See what's inside →

Come through the 90-Day Authority Book and your first three months in the Circle are free, starting at your Book Blueprint. While we build your book, we build your machine alongside it, so the day your book lands, everything's already live.

Where the Circle fits

Becoming the obvious choice is a three-piece puzzle

Most experts are missing at least one piece, usually all three. Your book is piece one. The Authority Circle is pieces two and three: the machine and the closing. Put all three together, and the right clients come to you, on repeat.

The three-piece puzzle: the book, the machine that turns it into meetings, and the closing that turns meetings into clients

Why it exists

Writing the book is half the job. Using it is the other half.

Most experts finish their book, feel proud for a week, and then it quietly becomes a badge on a shelf. Not because the book is bad, but because nobody ever built the machine to point it at real clients, or showed them how to close the ones it brings.

That's the whole job of the Circle. Every month, we make your book win you work.

What's inside

One room. Everything that turns a book into clients.

1

We build your machine, done for you

Your book's own landing page and funnel, the video scripts, your welcome email sequence and a booking funnel, built from your Book Blueprint and running alongside your book, so it's live the day your book lands. This is what turns your book from an ornament into an engine.

2

We keep it running, every month

Fresh newsletters and a pack of social posts every month, all pulled from your book, so you stay front of mind with the right people without lifting a finger. It's the marketing department you never had to hire.

3

Two live coaching calls a month, plus the closing course

Steve, twice a month: hot-seat coaching, live critiques and proven tactics on the things that move the needle. Alongside it, our full Authority to Closed course, so you convert the meetings your book creates, at premium fees. There's no point filling your calendar with meetings you don't win.

4

A community of authors, and the playbook library

A working room of coaches, consultants, advisors, agency owners and experts all doing what you're doing, plus every template, script and recording, yours to keep. Ask anything, any time, from people a few steps ahead.

How it works with your book

Your busiest, most valuable months, not a waiting room.

From day one you're on the calls, you've got the closing course, and we start building your machine straight away, off your Blueprint, not off the finished book. So while your book's being written, you're already learning to win clients and your machine's already being built. By the time your book lands, everything's live and you know exactly how to use it.

Who it's for

The authors who want the book to actually pay.

It's a deliberately serious room of coaches, consultants, advisors, agency owners, service providers and experts who've published a book, ours or their own, and want to turn it into their single best source of high-value clients. If you'll do the work and you want the fastest route to results, this is your room. If you want somewhere to lurk, it isn't.

Membership

One flat monthly. Cancel whenever you like.

£1,500/month
Come through the 90-Day Authority Book and your first three months are free, starting at your Book Blueprint.
Start with us and we lock your rate below the standard (for just £997 a month), for as long as you're a member. We'll walk you through it on your Roadmap call.
Book your Authority Roadmap call

Not sure where to start? The free Scorecard tells you in four minutes. Take it →

It's priced for the outcome, not the running time. One good client won through the room pays for a year of it several times over, and the authors in it are here to win several. That's the whole point of keeping it small and keeping it serious.

The company he keeps

Trusted by the people who make champions

Being the best isn't enough. Being known is. That is as true in elite sport as it is in business, and Steve has lived both, as a former professional rugby athlete (playing for Leicester Tigers, England A, England 7's and the famed Barbarians) and now as the person experts turn to.

The coaches who turn talent into world champions have put their name to his work...

Sir Clive Woodward
“He has given you what I would call a 'success blueprint'.”
Sir Clive WoodwardCoached England to the 2003 Rugby World Cup
Peter Moores
“It will give you the 'point of difference' that we are all hoping to find.”
Peter MooresThe only coach ever to win the County Championship with three different clubs
Brendan Purcell
“Steve's work in the boardroom and my work on the water is so similar.”
Brendan PurcellOlympic performance director, seven GB medals at Rio 2016

The book made you an author. The Circle makes it pay.

Come and turn the thing you wrote into the clients you wanted when you wrote it.

Book your Authority Roadmap call →