The Authority Scorecard

You're very good at what you do.
So why is nobody talking about it?

Forty questions. Four minutes. You'll find out which of the five things is actually keeping you the best-kept secret in your industry, and what to do about it first.

Start here

Your Authority Scorecard

40 yes/no questions · under four minutes · your report by email in five

The interactive scorecard goes live shortly. Check back soon, or email us and we'll tell you the moment it's ready.

No call. No pitch. We'll email your report and a short series explaining what to do about your lowest score. Unsubscribe whenever you like.

Why bother

Because it's probably not the problem you think it is.

Most experts who feel invisible assume they need more marketing. Usually they don't. Usually one specific thing is broken, and everything downstream of it is wasted effort.

You can't fix your visibility if your message isn't clear. You can't write a book if you haven't named your method. And a brilliant book does nothing at all if there's no system behind it to catch the people who read it.

The scorecard finds the broken link. Then you fix that one, in order, instead of doing everything at once and wondering why nothing moved.

What it measures

The five things that make an expert visible.

MESSAGE

Is there one idea you're known for? If three clients described what you do, would they say the same thing?

METHOD

Do you have a way of working you can teach? Could a client draw your process from memory? If it's in your head but never been named, that's the most common gap of the five, and the most fixable.

MANUSCRIPT

Is it written down and in people's hands? Can someone read your thinking before they meet you?

MACHINE

Does it bring you work while you sleep? Or does every enquiry still start with you chasing someone?

MOMENTUM

Is it compounding? Are you being invited in, raising fees, turning work away?

Eight questions each. All yes or no. Nothing you need to look up. If you can't answer from memory, the answer is no.

What you get back

A score, a diagnosis, and what to do first.

Your overall Authority Score as a percentage, and the tier it places you in
A score for each of the five, so you can see exactly where the chain breaks
A written report by email within five minutes, telling you which one to fix first and how
An honest answer on whether a book would help you, including if it wouldn't, and what would instead

0-55%

Best-Kept Secret

Excellent at the work, and well regarded by those who know you. But outside your client list, almost nobody knows you exist.

56-79%

Rising Authority

People are starting to find you. The pieces are coming together, but the system underneath is still patchy.

80-100%

Known Authority

Opportunities come to you. Your job now is compounding what you've built, not building it from scratch.

Fair warning

We publish business books for coaches and consultants. That's our business, and you should know that before you start.

But the scorecard isn't a disguised sales pitch. Roughly half the people who take it don't need a book, they need to fix their message or their follow-up system first, and we'll say so in the report.

If a book is the answer for you, we'll tell you that too, and you can decide what to do about it. No call is scheduled automatically. Nobody rings you unless you ask.

Four minutes. Then you'll know.

Most people finish it faster than they finish a coffee, and find out something about their business they'd been avoiding.

Start the Scorecard →