The Authority Machine

For coaches, consultants, advisors, service providers & experts

The best expert in the room rarely wins the work.
The known one does...

We turn what you already know into a book, and the system behind it, that wins you clients, without you or AI writing a word or losing two years.

Take the Authority Scorecard → Watch the free masterclass
4books published
by our founder
6-figuregenerated by
each one
15 yrshelping experts
get known
90 daystalk to
published book

Start where you are

Four minutes from now, you'll know your next move

Everyone lands here from a different place. Pick the one that sounds like you.

Not sure where you stand

Take the Scorecard

12 questions, four minutes. Find out which of the five things is keeping you the best-kept secret in your field, and what to fix first.

Free diagnostic → Want to see how it works

Watch the Masterclass

How a working expert gets a professionally published book in ninety days, for a fraction of what a ghostwriter charges.

Free, on demand → Prefer to read

Read the free books

All four of Steve's business books, free. Real, published proof the method works, and a shortcut to what actually gets you known.

Get the books → Ready to talk it through

Book a Roadmap

A free, no-pitch Authority Roadmap call. We map the one or two moves that would do the most for your authority this year.

Book a time →

Everything, mostly free

We give the method away. The done-for-you part is the only thing we sell.

Take what's useful. Half the people who find us don't need us yet, and we'd rather say so.

Free

The Authority Scorecard

Your visibility, scored across the five things that make an expert known. A personalised report in four minutes.

Take it → Free · Report

The Best-Kept Secret Problem

Why the best expert in the room rarely gets hired, and the five things that quietly decide it. A short, sharp read.

Read the report → Free · Guide

The 5 Reasons You'll Never Write Your Book

The four barriers that stop good experts writing the book that would win them clients, and the honest fifth one nobody admits.

Get the guide → Free · 4 books

The Authority Library

All four of Steve's business books, free. Real, published proof that the method works.

Get the books → Free · Weekly

The Authority Minute

One proven tactic a week on becoming the obvious choice. A 60-second read. No fluff, no pitch.

Subscribe → Free

The YouTube Channel

Short, sharp videos on Message, Method, Manuscript, Machine and Momentum, the five things that make you visible.

Watch → Free

The Masterclass

The full walk-through of how we build authority for experts, and how to tell if a book is even your problem.

Watch now →

Books

Four more books. All yours, free.

Before The Authority Machine, there were these four. They're a big part of why Steve became the obvious choice in his field, and they show you exactly where a book can lead. It took him years to write them; we get our clients' books out of them in ninety days. Take all four, free.

The Machine book cover Free book

The Machine

Three growth systems in one, for established service businesses ready to scale. Foreword by Richard Brewin.

Read it free → The Formula book cover Free book

The Formula

The proven system to grow your business fast, without spending a penny more. Foreword by Sir Clive Woodward.

Read it free → Business Mentoring Success book cover Free book

Business Mentoring Success

The complete blueprint to start, build and scale a world-class mentoring business. Foreword by Brendan Purcell.

Read it free → How To Quickly Grow Your Accountancy Practice book cover Free book

How To Quickly Grow Your Accountancy Firm

How a practice stops competing on fees and wins better clients, fast. Foreword by Peter Moores.

Read it free →

Get all four books free →

The company he keeps

Trusted by the people who make champions

Being the best isn't enough. Being known is. The coaches who turn talent into world champions have put their name to Steve's work, and a client who lived it built his firm's value on becoming the authority. You won't need endorsements like these for your own book, they're the standard we hold ourselves to, not a requirement for you.

“He has given you what I would call a ‘success blueprint’.”
Sir Clive Woodward
Coached England to the 2003 Rugby World Cup
“It will give you the ‘point of difference’ that we are all hoping to find.”
Peter Moores
Only coach ever to win the County Championship with three different clubs
“Steve’s work in the boardroom and my work on the water is so similar.”
Brendan Purcell
Olympic performance director, seven GB medals at Rio 2016

And it works in business

“Steve taught me the lesson that changed everything: in a professional firm, being the recognised authority is what really wins, not just being good at the work. I co-authored a book with him, and saw first-hand what becoming known does for your standing. It completely changes how clients and buyers see you. That authority is what let me sell my firm on a strong multiple, and it’s the foundation of the advisory business I run today.”

Richard Brewin, FCA · Sold his firm, now mentors accountancy practice owners

Steve Hackney

Who's behind this

Steve Hackney

Four books, each one a six-figure income. Fifteen years helping experts become the obvious choice in their field. Steve started The Authority Machine because he watched too many brilliant experts stay invisible, not for want of skill, but because nobody could repeat what they did.

Before any of this, Steve was a professional rugby player. Elite sport taught him the lesson the whole company is built on: being good is not enough, you have to be seen to be good. Sir Clive Woodward, who coached England to the 2003 Rugby World Cup, wrote the foreword to his book The Formula.

When you're ready

Talk for around six hours. Hold your book ninety days later.

The done-for-you programme: your book and the machine that turns it into clients, built entirely from your own recorded words. Guaranteed on time, or your money back.

Start with the Scorecard →

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The Authority Minute

One proven tactic a week on becoming the obvious choice. Join a growing list of experts who refuse to stay a secret.

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