For coaches, consultants, advisors, service providers & experts

The best expert in the room rarely wins the work.
The known one does...

We turn what you already know into a book, and the system behind it, that wins you clients, without you or AI writing a word or losing two years.

Book Your Authority Roadmap → Or take the Authority Scorecard

4books published
by our founder

6-figuregenerated by
each one

15 yrshelping experts
get known

90 daystalk to
published book

Start here, the free stuff

We strongly believe the more you give, the more you get

You'd normally pay for content this good...

Free · Course

The Authority FORMULA (coming soon)

Our complete course on becoming the obvious choice in your field, the whole FORMULA, given away free. Message, Method, Manuscript, Machine and Momentum, walked through step by step, so you can build your own authority even if you never work with us.

Coming soon

Free

The Authority Scorecard

Your visibility, scored across the five things that make an expert known. A personalised report in four minutes.

Take it → Free · Report

The Best-Kept Secret Problem

Why the best expert in the room rarely gets hired, and the five things that quietly decide it. A short, sharp read.

Read the report → Free · Guide

The 5 Reasons You'll Never Write Your Book

The four barriers that stop good experts writing the book that would win them clients, and the honest fifth one nobody admits.

Get the guide → Free · 4 books

The Authority Library

All four of Steve's business books, free. Real, published proof that the method works.

Get the books → Free · Weekly

The Authority Minute

One proven tactic a week on becoming the obvious choice. A 60-second read. No fluff, no pitch.

Subscribe → Free

The YouTube Channel

Short, sharp videos on Message, Method, Manuscript, Machine and Momentum, the five things that make you visible.

Watch → Free · Book analysis

Already Written a Book?

Published it, but it's winning you nothing? Or written it, and never launched it? Send it over and we'll score it against the 64 elements of a book that actually wins clients, and show you exactly where the gaps are. No charge.

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The company he keeps

Trusted by the people who make champions

Being the best isn't enough. Being known is. The coaches who turn talent into world champions have put their name to Steve's work. You won't need endorsements like these for your own book, they're the standard we hold ourselves to, not a requirement for you.

“He has given you what I would call a ‘success blueprint’.”

Sir Clive Woodward
Coached England to the 2003 Rugby World Cup

“It will give you the ‘point of difference’ that we are all hoping to find.”

Peter Moores
Only coach ever to win the County Championship with three different clubs

“Steve’s work in the boardroom and my work on the water is so similar.”

Brendan Purcell
Olympic performance director, seven GB medals at Rio 2016

Who's behind this

Steve Hackney

Four books, each one a six-figure income. Fifteen years helping experts become the obvious choice in their field. Steve started The Authority Machine because he watched too many brilliant experts stay invisible, not for want of skill, but because nobody could repeat what they did.

Before any of this, Steve was a professional rugby player. Elite sport taught him the lesson the whole company is built on: being good is not enough, you have to be seen to be good. Sir Clive Woodward, who coached England to the 2003 Rugby World Cup, wrote the foreword to his book The Formula.

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Coming soon

The Authority Minute

One proven tactic a week on becoming the obvious choice. Join a growing list of experts who refuse to stay a secret.

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The best expert in the room rarely wins the work.
The known one does...