Free on-demand session

How to write your business book without writing a single word

A 60-minute session for coaches and consultants who've been meaning to write a book for longer than they'd like to admit.

In this session

Watch the session

60 minutes plus a 20-minute FAQ · on-demand, start whenever suits you

Free. This is an automated presentation, you can watch it whenever suits you.

Presented by Steve Hackney, former professional rugby player and author of The Formula (foreword by Sir Clive Woodward), The Machine and two others. Each book generated a six-figure income. None of it from royalties.

The company he keeps

Trusted by the people who make champions

Being the best isn't enough. Being known is. That is as true in elite sport as it is in business, and Steve has lived both, as a former England A player and now as the person experts turn to. The coaches who turn talent into world champions have put their name to his work. You won't need endorsements like these for your own book, though. They're the standard we hold ourselves to, not a requirement for you.

“He has given you what I would call a 'success blueprint'.”
Sir Clive WoodwardCoached England to the 2003 Rugby World Cup
“It will give you the 'point of difference' that we are all hoping to find.”
Peter MooresThe only coach ever to win the County Championship with three different clubs
“Steve's work in the boardroom and my work on the water is so similar.”
Brendan PurcellOlympic performance director, seven GB medals at Rio 2016

And it works in business

“Steve taught me the lesson that changed everything: in a professional firm, being the recognised authority is what really wins, not just being good at the work. I co-authored a book with him, and saw first-hand what becoming known does for your standing. It completely changes how clients and buyers see you. That authority is what let me sell my firm on a strong multiple, and it’s the foundation of the advisory business I run today.”

Richard Brewin, FCA · Sold his firm, now mentors accountancy practice owners